Rooted in strategy

Driven by curiosity

Focused on people

About Me

I’m Litcha, a strategic advisor, culture builder, and trusted communicator. For over two decades, I’ve led growth across fashion, sustainability, and purpose driven retail. Building teams, opening markets, and creating environments where people and performance thrive together.

But beyond the titles and milestones, here’s what you should know about me:
I help people move through complexity with clarity.

I guide leaders and founders through team conflict, leadership transitions, and difficult decisions. I bring clear thinking and structured support to help them realign their strategy, solve people challenges, and communicate with impact.

My Why

At the heart of it all is curiosity, about people, power dynamics, and how we build systems that support growth without compromising humanity.

That same curiosity led me to complete an NLP coaching certification and to continuously explore the psychology of leadership, team behavior, and communication. I’ve spent years listening to people, their problems, and digging up to what’s often left unsaid.

I combine this deep listening with practical frameworks, real world experience, and a calm, honest presence.

The goal is always the same: to help people lead with clarity, compassion, and conviction and to build workplaces that people don’t want to escape from.

My story


I’ve spent the past two decades building brands, launching markets, and leading teams across fashion, purpose led retail, and social enterprises. But the deeper pattern beneath the titles has always been people: how they show up, how they grow, and how they lead.

Today, I work as a strategic advisor to entrepreneurs, executives, and mission driven teams. Clients come to me when they feel stuck in communication, team dynamics, or decision making. I bring sharp insight, structured thinking, and calm human centered guidance that helps them move forward and take the tough decisions that are often postponed due to fear and uncertainty.

Quick Snapshot of My Impact

  • Scaled a multi-brand retail portfolio to 35+ stores across 7 countries

  • Built and coached over 400 team members across HQ and front line

  • Reorganized delivery process that led to a 38% increase in operational efficiency

  • Designed a cultural onboarding experience that improved early attrition by 12%

  • Supported female leaders through role transitions, each promoted within a year

  • Helped reduce feedback-related team conflict by 40% within one quarter

  • Advised CEOs through a restructuring that tripled productivity without hiring

CLIENTS:
Retailers · Wellness Brands · Embassies · Mission-driven startups